The GTCO Food and Drinks Festival 2025 once again delivered an unforgettable experience for food lovers and entrepreneurs alike, with emerging brand Smoky Jollof standing out as one of this year’s biggest success stories. Making their debut appearance, Smoky Jollof showcased their signature Smoky Jollof Fries, drawing the attention of festival and food critics alike.
Representing the brand, Joy shared their motivation for participating in the festival: visibility, customer connection, and growth. “We wanted to put our brand out to the world,” she said, beaming with pride. With thousands of attendees present, the GTCO festival provided the perfect launchpad for this Bagada-based business to reach a larger audience.
GTCO’s platform didn’t just bring attention; it offered validation. Attendees raved about the authentic smoky Jollof taste and the brand’s commitment to all-natural, additive-free ingredients. “We’re proud to say our Smoky Jollof Fries are the best in Lagos right now,” Joy confidently stated—an opinion shared by many who visited their booth.
Beyond boosting sales, the event helped Smoky Jollof build stronger brand recognition and establish valuable industry connections. As a first-time vendor, the exposure helped them carve a space in Lagos’s competitive food scene. Joy credited GTCO for creating an environment where small brands could truly shine.
Located at 11A Ogutonok Residence in Bagada, with outlets across Lagos, Smoky Jollof is now set for bigger things. With the backing of GTCO’s festival platform and a loyal new fanbase, the brand is well on its way to becoming a household name in Nigerian street food.