MILO, one of Nigeria’s leading malt and cocoa beverage brands, has launched its nationwide MILO Text & Win Promotion, giving more than two million consumers the opportunity to win exciting rewards, including airtime, cash prizes and six brand-new cars.
Running from July to September 2026, the consumer promotion is designed to reward the loyalty of Nigerian consumers and celebrate the enduring relationship between MILO and millions of families across the country.
Under the promotion, five winners will emerge in each bi-weekly draw, while one lucky consumer will win the grand prize—a brand-new family SUV.
Participation is simple. Consumers are required to purchase a 20g MILO promotional sachet, reveal the unique code inside the pack, and either dial *80114# or scan the QR code printed on the back of the sachet for a chance to win.
Speaking at the launch, Gilbert Tweneboah-Koduah, Category Lead, MILO, Nestlé Nigeria, said the promotion was an expression of the brand’s appreciation for the loyalty and trust of Nigerian consumers.
He said, “The trust and loyalty of Nigerian families have been at the heart of MILO’s journey in Nigeria for generations. Over the years, MILO has become part of the everyday lives of millions of households, building a relationship that extends beyond the product itself.”
According to him, the MILO Text & Win Promotion is aimed at celebrating the enduring connection between the brand and its consumers while expressing appreciation to the millions of Nigerians who continue to choose MILO.
Also speaking, Boladale Odunlami, Commercial Director, Nestlé Nigeria, said the promotion would not only create value for consumers but also support growth across the company’s distributor and trade partner network.
He disclosed that extensive measures had been put in place to ensure the availability of promotional sachets nationwide, thereby giving consumers across the country an equal opportunity to participate.
Reinforcing the importance of consumer protection and transparency, Dr. Olubunmi Otti, Zonal Coordinator, Federal Competition and Consumer Protection Commission (FCCPC), South-West Zonal Office, Lagos, assured consumers of the Commission’s regulatory oversight of the promotion.
She said the FCCPC would continue to monitor the campaign to ensure that it was conducted fairly, transparently and in line with Nigeria’s regulatory framework for consumer promotions.
She also assured participants that the Commission would ensure that winners receive the rewards promised under the promotion.
The launch featured the unveiling of the MILO promotional sachets and an exclusive showcase of the grand prize vehicles. Representatives of Elizade Motors also took guests on a guided tour of the vehicles, highlighting their features and the driving experience awaiting the grand prize winners.
For decades, MILO has invested in initiatives promoting youth development, active lifestyles and environmental sustainability in Nigeria. Through programmes such as the MILO School Basketball Championship, MILO Building Champions and the MILO Elevate Recycling Initiative, the brand continues to create lasting value for consumers and communities across the country.