Rite Foods Steals the Show at Ojude Oba 2026, Delights Thousands with Refreshing Festival Experience
IJEBU-ODE, OGUN STATE Rite Foods Limited, Nigeria’s foremost food and beverage company, made a remarkable impact at the 2026 Ojude Oba Festival, captivating thousands of attendees with its award-winning brands while reaffirming its commitment to preserving and celebrating the rich cultural heritage of Ijebu-land.
As one of Nigeria’s most iconic cultural events, Ojude Oba continues to attract generations of Ijebu sons and daughters, cultural enthusiasts, and visitors from across the country and beyond. With a history spanning over a century, the festival remains a vibrant symbol of unity, tradition, identity, and communal pride.
Adding colour, excitement, and refreshment to this year’s celebration, Rite Foods transformed its pavilion into a major attraction, drawing large crowds eager to enjoy its diverse range of beverages and snacks while participating in the festival’s rich cultural displays.
Speaking on the company’s continued partnership with the festival, Managing Director of Rite Foods Limited, Seleem Adegunwa, said the sponsorship reflects the organisation’s unwavering dedication to preserving the cultural values and traditions of the Ijebu people.
“The Ojude Oba Festival represents unity, heritage, and community spirit. As a proudly Nigerian company with deep roots in Ijebu-land through our operations in Ososa, we remain committed to supporting initiatives that preserve our culture and strengthen the bonds that connect our people,” Adegunwa stated.
The 2026 edition, themed “Celebrating the Legacy of Oba Sikiru Kayode Adetona,” paid tribute to the late Awujale of Ijebu-land, Oba Sikiru Kayode Adetona (GCON), whose visionary leadership and transformative contributions left an indelible mark on Ijebu-land and Nigeria at large.
Also speaking, Brand Manager of Fearless Energy Drink, Olaniyi Aderuku, noted that Rite Foods’ relationship with the people of Ijebu-land extends beyond commercial interests.
“Our connection with Ijebu-land is built on shared values and mutual growth. We believe in celebrating the identity of the people and contributing meaningfully to the preservation of their cultural heritage,” he said.
According to Aderuku, the values embodied by Fearless Energy Drink—courage, ambition, confidence, and self-expression—align perfectly with the spirit of the Ojude Oba Festival.
“Ojude Oba reflects fearlessness in many ways, from its breathtaking fashion statements and horsemanship displays to the confidence and pride of a people determined to honour their heritage while embracing the future,” he added.
A major highlight of the festival was the energetic performance by the Rite Foods activation team, whose vibrant dance presentation thrilled spectators and added further excitement to the grand cultural celebration. The performance earned widespread admiration from dignitaries and guests, reinforcing the festival’s reputation as one of Nigeria’s most colourful cultural spectacles.
Festival-goers at the Rite Foods pavilion enjoyed a wide variety of products, including the 13 flavours of Bigi Carbonated Soft Drinks, Bigi Premium Drinking Water, Sosa Fruit Drink, Fearless Energy Drink, and the company’s nutritious sausage range comprising Bigi Beef Sausage, Rite Spicy Sausage, and Bigi Flex Sausage.
Meanwhile, Ogun State Governor, Prince Dapo Abiodun, reiterated his administration’s commitment to supporting the festival and commended the Regberegbe groups and descendants of renowned Ijebu warlords whose participation continues to define the uniqueness of the event.
The governor also praised corporate sponsors for their contributions to the success of the festival and acknowledged the efforts of the Minister of Art, Culture, Tourism and Creative Economy, Barrister Hannatu Musa Musawa, in advancing tourism development across Nigeria.
Describing Ojude Oba as a shining example of religious harmony, peaceful coexistence, and communal unity, Governor Abiodun noted that the festival has evolved into a major platform for tourism promotion, economic development, cultural pride, and social inclusion.
He further assured residents of Ijebu-land of his administration’s commitment to implementing policies that will create greater economic opportunities and sustainable development in the region.
“The people of Ijebu-land deserve commendation for their unity, resilience, and commitment to preserving our rich cultural heritage for future generations,” the governor said.
Widely recognised for innovation and excellence within Nigeria’s fast-moving consumer goods sector, Rite Foods Limited continues to earn national acclaim for its commitment to sustainability, innovation, and social impact, receiving prestigious honours from institutions such as the SISA Awards, SERAS Awards, and the Edge Awards.
From left: Kudirat Balogun, Chief Financial Officer, Rite Foods Limited; Ogun State Governor, Dapo Abiodun; and Seleem Adegunwa, Managing Director, Rite Foods Limited, during the 2026 Ojude Oba Festival held in Ijebu-Ode, Ogun State.