MarkHack 5.0, Nigeria’s leading marketing, media, and technology conference, is poised to witness a groundbreaking moment with the unveiling of Ad-Agency GPT, Africa’s first generative artificial intelligence platform specifically designed for marketing and advertising agencies.
The revolutionary platform will be officially launched by renowned technology ecosystem leader Tomi Davies and Dr. Victor ‘Gbenga Afolabi during the conference scheduled for June 5, 2026, at the Oriental Hotel, Victoria Island, Lagos.
Developed to transform marketing operations across Africa, Ad-Agency GPT is an advanced AI-driven system that streamlines the entire agency workflow—from interpreting client briefs and generating culturally relevant content to campaign planning, strategic development, and content validation. The platform is designed to empower agencies of all sizes with capabilities typically associated with large international advertising networks.
One of the platform’s standout features is its deep understanding of African markets. By integrating insights into consumer behavior, local languages, cultural nuances, and FMCG activation models, Ad-Agency GPT delivers outputs tailored to the realities of African audiences. This addresses a major challenge faced by many generic AI tools, which often struggle with local relevance and context.
The platform also helps agencies preserve and expand institutional knowledge, enabling teams to build on previous campaign experiences while continuously improving strategy and execution.
MarkHack 5.0, themed “The Culture Algorithm: AI × Human Experience,” will bring together industry leaders from marketing, technology, policy, and the creative sectors to examine the growing influence of artificial intelligence on culture, identity, and decision-making.
Against this backdrop, the launch of Ad-Agency GPT is expected to mark a significant turning point for Africa’s marketing industry, positioning AI not merely as a support tool but as a core operational infrastructure for agency growth and performance.
Participants at the conference will witness live demonstrations showcasing the platform’s capabilities in campaign ideation, content creation across multiple formats, and culturally adaptive strategy development. These practical sessions will highlight how agencies can leverage AI to improve efficiency, enhance creativity, and execute impactful campaigns across diverse African markets.
The platform will debut with an open-access model, allowing agencies and marketing professionals to begin using it immediately. A premium Pro version, featuring advanced functionalities such as collaborative workspaces, expanded output capacity, and access to GDM Group’s proprietary campaign playbooks, is expected to follow as adoption grows.
Industry observers believe the launch further cements MarkHack’s reputation as a hub for innovation and transformation while reinforcing GDM Group’s position at the forefront of AI-powered marketing solutions on the African continent.
With the unveiling of Ad-Agency GPT, MarkHack 5.0 is set to deliver one of the most significant milestones yet in Africa’s evolving digital marketing landscape.