Fanayajo Ranti
L–R: Winner, Yusuf Najimdeen; Winner, Jennifer Sunday; Managing Director, Nestlé Nigeria, Wassim Elhusseini; Winner, Nwojiji Chukwu Emeka; Category Lead Nescafe, Jean-Pierre Duplan; and Winner, Ani Ikechukwu Olalanya at the presentation ceremony for the NESCAFÉ Next Level Promo.
NESCAFÉ, Nigeria’s leading coffee brand, has concluded its NESCAFÉ Next Level Promo after rewarding more than 41,000 consumers nationwide in a campaign aimed at celebrating customer loyalty while supporting entrepreneurial growth.
The promotion, which ran from April to June 2026, encouraged consumers to purchase a promotional sachet of NESCAFÉ Original 3-in-1, uncover a unique code and enter for a chance to win airtime, cash prizes and entrepreneurial support. The campaign recorded over 240,000 entries from consumers across the country.
At the grand finale, four winners emerged from different states: Yusuf Najimdeen from Plateau State, Jennifer Sunday from Kaduna State, Nwojiji Chukwu Emeka from Ebonyi State and Ani Ikechukwu Olalanya from Lagos State.
The grand winners received business grants, professional tools tailored to their respective fields — software development, make-up artistry, photography and fashion design — as well as access to specialized masterclasses designed to strengthen their skills and help grow their businesses.
Speaking on the initiative, Managing Director and CEO of Nestlé Nigeria Plc, Wassim Elhusseni, said the campaign reflects the company’s commitment to creating meaningful value for consumers and communities.
“At Nestlé, our purpose is to enhance the quality of life for everyone, today and for generations to come. While we deliver on this purpose through the nutritious, high-quality products we provide, we also strive to create meaningful value for our consumers and the communities we serve. The NESCAFÉ Next Level Promo is one of the ways we express this commitment, rewarding the loyalty and trust of our consumers while supporting their aspirations with opportunities that can make a lasting difference,” he said.
Jean-Pierre Duplan, Category Lead, Coffee, Nestlé Nigeria, noted that the promotion was designed to support consumers pursuing personal and business goals.
“At NESCAFÉ, we understand that behind every cup is someone pursuing a goal, building a business or working towards a better future. The NESCAFÉ Next Level Promo was designed to reward the loyalty of our consumers while providing meaningful support that empowers them to take the next step in their entrepreneurial journey,” Duplan said.
One of the winners, Jennifer Sunday from Kaduna State, described the experience as life-changing.
“When I bought a sachet of NESCAFÉ, I never imagined it would change my life. Today, I have received a business grant, a professional make-up kit and the opportunity to learn from industry experts through a masterclass. This experience has given me hope and renewed my confidence to keep building my business,” she said.
As part of the grand finale activities, the winners visited Nestlé Nigeria’s Agbara Factory, where they were introduced to the production processes and quality standards behind the NESCAFÉ brand.
Nestlé said the conclusion of the NESCAFÉ Next Level Promo represents another milestone in its broader youth empowerment strategy. The company noted that the initiative complements its My Own Business (MYOWBU) programme, which is focused on equipping aspiring entrepreneurs with the skills, confidence and opportunities needed to build sustainable businesses.
Through initiatives such as the NESCAFÉ Next Level Promo and MYOWBU, the company says it remains committed to empowering young Nigerians and helping them pursue their ambitions with confidence.